34K
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Profile Overview
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About 34K
34K is a glocal video agency designed to allow big companies to produce videos at a global scale easily, thanks to its network of talented local filmmakers from all around the world.
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Locations
Paris
36 Rue de la Folie-RegnaultExpertise
- Video Production: 100%
Video Production
- Advertising Film: 40%
- Corporate Video: 40%
- Documentation: 20%
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Team
Team Story
We are a collective agency made of dozens of freelance corporate filmmakers from all around the world and led by one central team based in Paris, France. Each member of our team shares a burning passion for filmmaking, which unites us through project collaborations.
Our job is simple: we make corporate videos. From Manchester to Tokyo, Los Angeles to Abidjan, Delhi to Lima, our team members work everyday, camera in hand, to tell the stories of dozens of companies using light and sound.
The solution we provide with 34K has to be seen in light of the big shift that started changing the creative industry in the recent years: freelancers are becoming the new norm everywhere, and freelancers collectives are the new big players that are now competing with the traditional big agencies.
Such collective may not make sense at a local or national level, but it makes total sense at an international scale: we’re just way faster, more flexible and more climate friendly than the traditional agencies when it comes to producing corporate videos internationally.
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Portfolio
Key Clients
Ligue 1 Uber Eats Nexity LVMH TotalEnergies Equinix Netwo FeedbaxDownloads
Case Studies
Description
Production of a high-quality project description for Equinix EMEA in Finland: https://www.linkedin.com/posts/equinix-emea_renewableenergy-wind-renewables-activity-7170799067684442112-S2rv/?utm_source=share&utm_medium=member_desktop
Challenge
One common challenge for most corporate communications project is that of creating authentic and engaging stories that translate a company's values, drive and ambitions.
In other words, it is often very difficult to make a corporate video that is not boring.
Usually, the key missing piece in many corporate videos is emotion: sincere, authentic emotions from the interviewees and the images showcased in the video.
Our challenge, therefore, is as follows:
How can we capture emotions from the people we interview and convey these emotions to the audience?
Solution
By focusing on natural elements and their symbolism ("to me, wind symbolizes change and freshness"), to collective human responsibility ("it's the future for my children and that's everything") with the support of great cinematography and music, we invite the audience to approach this video with sensitivity rather than rationality, with their soul rather than their brains.
Results
This approach allows us to draw the audience's attention to our message and to really deliver the hard facts ("We want to be climate neutral by 2030" / "5 data centers in Finland covered with local renewable energy") with efficiency, under 3 minutes.
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Further case studies of the provider
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